The weather god meant well with the "Golden Autumn" at the HOREX flagship store in Ingolstadt.
Just in time for the beginning the sky tore open, so that the whole day a lot of test drives were possible. The supporting program with live music and the popular Bavarian delicacies also provided a good mood for the many interested and two-wheeled fans. Both inspired many relaxed conversations about everything concerning HOREX and two-wheelers in general.
The 4th edition of the Snowdance independent film festival is breaking all previous records. The number of films shown, the number of prominent actors and the number of screening locations are higher than ever, and the running time will be three times longer than in previous years. The reactions of the citizens of Landsberg allow only one conclusion: the city is “burning” with excitement. In spite of the icy temperatures in the last few weeks, everybody is on fire: Snowdance 4.0 = “Fire on Ice”!
HOREX is honouring this exceptional situation with a second, extravagant special model of its new VR6 motorcycle, the Snowdance #2 / “Fire on Ice”. Even if nobody is thinking of “extinguishing” the excitement, the Snowdance #2 is equipped for all contingencies. In addition to the brilliant HOREX technology, it is, so to speak, the first “fire brigade motorcycle” of the elite manufacturer. Even at the “making of”, the enthusiasm of the makers was again enormous. The young group is passionate not only about HOREX but also other glowing ideas: “Fire on Ice” at Snowdance 4.0!
The spectacular unique specimen is being displayed during the entire festival in the gallery of the foyer of the Landsberg city theatre. The Landsberg-based company is also making a contribution once again at the awards ceremony on the final day (Sunday, 5 February). Just like in the previous year, the “HOREX Award” will be given to the best directing among all festival contributions. The prize is 2000 US dollars, making it one of the highest.
The “HOREX night of the filmmakers” on Friday, 3 February, is new in the Snowdance programme this year and is an expression of the increased commitment. Here in the hall of the Landsberg city theatre, festival co-organiser Tom Bohn will first of all introduce the directors and filmmakers who were involved in the 25 competition contributions on the official shortlist. After the talks, the “HOREX ball of the filmmakers” will be held in the upscale ambience of the theatre foyer.
For more information go to www.horex.com
Heritage Line – a true visitor magnet: We hadn’t seen anything like it before - over 220,000 visitors from 95 countries broke all records during the five official days of the trade show at INTERMOT 2016 in Cologne. The spectacular and highly praised HOREX stand, surely one of the most beautiful exhibition spaces at the trade show this year, was absolutely besieged in Hall 7. Both the première of the new colour and feature edition, the HL (Heritage Line) in the historic black-and-red chrome colour look (based on the legendary HOREX Regina), and the current VR6 series models met with keen interest on the part of visitors and many prospective buyers. “We were very positively surprised and pleased by this exceptional popularity,” said Managing Director Karsten Jerschke on the final day. “It shows us that our product, which is unique in the market, has now been well received and accepted, and spurs us on to continue pushing ahead with the HOREX VR6 success story.”
Current topic: press rides
The press visited the INTERMOT starting on Tuesday, and of course a number of editors and media representatives also visited the HOREX stand. The highlight was definitely the inspiring press conference held for the world première of the new HOREX VR6 HL models. One of the frequently asked questions was when the first test rides would take place. Our answer: in the next two or three weeks, the first intensive test rides will start taking place with representatives from various specialist journals.
Road show in the spring
It is well known that the series production of our VR6 models has begun, and not only the professional journalists want a test ride. Many motorcycle enthusiasts do as well. For everybody who has ever wanted to ride a HOREX themselves, there will be a special opportunity to “experience” the HOREX fascination in the spring of 2017. During an exclusive road show at several unusual locations in Germany, we will not only be showing the current models but also giving people the chance to take a test ride and much more. Information about the exact locations and times will be published on our website and in this newsletter in good time.
The youngest hit from the Bavarian motorcycle manufacturer can be admired in trade fair hall 7. The Power Cruiser impresses both as a two-seater “Classic” as well as a sporty “Café Racer” in an outfit that is sure to gain attention not only among the older HOREX fans and traditionalists. “With the paintwork in the classic design, we are establishing our reminiscence of the “Regina” as a globally outstanding motorcycle of the 1950s”, says HOREX Managing Director Karsten Jerschke. In line with the historic role model, the “HL” special model is being kept in the chrome look with the colours red and black, the rims are also getting red colour applications. The highest quality paintwork components developed exclusively according to HOREX design specifications will also be used – like in the other series models and special editions.
In the meantime, the production of the start-up series has begun in the HOREX manufacture in Landsberg am Lech; a growing team of specialists is passionately and meticulously taking care of the assembly of the premium bikes, now including the new “HL” equipment variation in the approximated “Regina” look. However, that’s solely the “Retro” outfit, otherwise each HOREX motorcycle is produced according to the highest quality standards and with extraordinarily significant and technically outstanding components. In addition, numerous specially developed light-construction parts from the HOREX parent company 3C-Carbon AG will be used.
