Due to the extensive spectator restrictions also in the ice hockey top league, the club lost a large part of its ticket revenue. "However, we finance our youth work to a considerable extent with this income," said HCL President Frank Kurz. In addition, the club faced considerably higher costs than in previous years due to the protection, hygiene and testing measures, both in the senior and junior sections.

The situation was also aggravated by the fact that it is not yet known when and to what extent aid money will be paid from which state rescue and funding pots. To make it easier for the club to continue its work, 3C-Carbon Group AG stepped into the breach at short notice as the Riverkings' exclusive main sponsor. The high-tech group of companies now supported the HCL with a donation in the five-figure euro range. "We know what excellent work is being done in the youth sector in Landsberg. The club has established itself here among the top clubs in Bavaria. In addition to sporting values, social and personal values are also conveyed here, which we also stand for with our company," said company spokesman Christoph Kruse. "This is another reason why we are now happy to provide additional support at the Landsberg site."

The sponsoring presence of 3C-Carbon Group AG can be seen on all jerseys of the DEB referees. This means that the group of companies is not only present at all appearances of the DEB national teams (men's, women's, junior) in Germany, but also at the games of the Oberliga Süd and Oberliga Nord, in the women's Bundesliga and in the junior leagues. In total, the brand is represented by 96 referees on every match day for a total of 1200 matches per season.

Karsten Jerschke, CEO of 3C-Carbon Group AG: "Winning the German Ice Hockey Federation, one of Germany's largest sports associations, as a partner at this point is not only an attractive opportunity to present our company, which continues to grow dynamically, to a broader public. We are particularly pleased that this new commitment will also benefit young talent and the grassroots in particular. We see from our long-standing local commitment in Landsberg am Lech how important this is for sport and society."

Andrea Baader, Head of Marketing and Sponsorship at the DEB: "We are all very pleased that our referees have a new partner at their side. The quick and uncomplicated decision on the part of 3C-Carbon makes us proud. Even the referees don't have long to think about making a good decision during the match. Thus a perfect match and the foundation for a strong partnership."

3C-Carbon Group AG has been the exclusive main sponsor of HC Landsberg and TSV Landsberg to an increasing extent for years. In addition, 3C is also involved on a long-term basis with the Landsberg multi-generation house run by the AWO and other social and community projects.
The Germany Cup matches will be broadcast from 11 November to 14 November on Sport 1 and Magenta TV (free TV).

Since becoming the main sponsor of TSV Landsberg, 3C-Carbon Group AG has repeatedly increased the scope of its support, be it through premiums, the exclusive pylon in the entrance area or the prestigious scoreboard. After several trusting preliminary discussions between the club and the company, the latter now took the opportunity to take over the advertising space, which measures around twice 400 square metres, and to completely redesign it in the 3C look. The extensive work has already been completed.
In agreement with the club, this commitment is again planned for several years.
"We are consistently pursuing the path of not only seeing our commitment in the long term, but also successively expanding it," says 3C boss Karsten Jerschke. "In my opinion, the very successful redesign of the grandstand is a good opportunity for us to present ourselves as a company and at the same time support the club to an even greater extent."

Around 80 hours of work went into each of the elaborately and precisely crafted journeyman's pieces, into which various carbon elements were incorporated. The pieces, which are well worth seeing, are on display at the FOS Landsberg for everyone to see.

Previously, all four apprentices had passed the necessary exams and can now work as journeymen. Unfortunately, due to the pandemic situation, the ceremony was held in a very small circle this time.

3C-Carbon Group AG, TSV Landsberg's main sponsor for many years, agreed to significantly increase the sponsorship budget once again at the club's request. This made it possible to make the 32-year-old defensive specialist an offer that ultimately convinced him. "This is really a great thing, the way our main sponsor has once again shown an exceptionally strong commitment to us. We can only say thank you for that and hope that we can repay it with good sporting performances," said head of football department Sebastian Gilg.

With Benede, TSV Landsberg has landed a real top-class player. He trained with 1860 Munich and FC Bayern, among others. In the latter's 2nd team, he also played several third league games with now well-known stars such as Holger Badstuber and Thomas Müller. In recent years, Benede, most recently as player-coach, was the defining figure in the build-up of play at Bayernliga rivals SV Pullach until they unexpectedly parted ways a few weeks ago.

"I had several offers after that, but it was impressive the way Landsberg made an effort to get me," says Benede. "Here I meet a club with really professional structures and Mike Hutterer, with whom I already harmonised very well in Pullach. I'm really keen to play here."